About LIVALL
MISSION
VISION
CORE VALUES
Redefine Your Safety
AWARDS






CORE COMPETITIVENESS

CORE MOTTO
SOCIAL RESPONSIBILITY
Highlights
Bryan Truth (ZHENG)
Founder and CEO at LIVALL
LIVALL's mission is to lead sustainable development of the two-wheel industry by creating safe and smart riding experiences through technologies and innovation. LIVALL is the pioneering smart helmet brand which since its inception in 2014, has grown to become the established leader in the global smart helmet field.
While studying, working, and living in New Zealand, Bryan obtained an MBA degree from Massey University in New Zealand in 2006.
Bryan likes all kinds of outdoor sports, as a cycling enthusiast, he often rides road and mountain bikes to enjoy the local natural environment and scenery. An accidental fall while answering the phone when riding gave him an idea of how to combine traditional safety cycling helmets with the intelligence and IoT technologies he was good at before, this is the origin of LIVALL, which he founded in 2014. A new team began to develop a smart helmet that combines traditional safety helmets with technologies. The purpose is to add active protection through innovation and technology based on the passive protection of traditional helmets, such as build-in light warnings (Patent number: 10203095), operation and communication to Keep your hands on the handlebar (Hands-Free operation, Patent number: 9867219), Fall detection and SOS alarm (Patent number: 10897947), a year and a half later, LIVALL released the world's first smart & safety cycling helmet in 2015, it was the world's first product to apply fall detection and automatic alarm to outdoor sports, three years ahead of a globally renowned brand's smartwatch.
With his management experience and entrepreneurial spirit, Bryan is fully involved in product definition and product development as the company's chief product officer, He adheres to the principle of "user experience solves pain points" and constantly strives to improve products quality and user experience. he has applied for more than 80 patents globally and has been authorized for more than 40 patents.
LIVALL, Redefine Your Safety!
